AB33™ Ltd
The Brand Building
70 Holywood Road
Belfast BT4 1NT
Northern Ireland
T/F: +44 (0)28 9047 1233
E: info@ab33.com
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Bringing your name to life
When we get down to the final stages of the naming process and making a final decision. It is necessary to apply creative advertising and marketing treatments to see which of the possible name candidates will best serve the business and brand.
As well as bringing the name and brand to life, it allows the project team to see what names offer the greatest advertising and marketing mileage. Using a variety of strap lines, headlines and imagery, names will be proofed through a variety of treatments for different marketing channels. This material can also form the content for focus group meetings, which can be organised if deemed necessary.
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Testing may take the form of launch promotions, advertising campaigns, Internet and multimedia initiatives, packaging, livery, PR, and point of sale, etc. Quite often at this stage the strongest candidates become overtly apparent and the final decision of a name and strap line is one that is already made for you.
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